America's Little Switzerland Awaits

Located just 30 minutes south of Madison, New Glarus is a small town full of big charm. With Swiss heritage and Alpine vibes around every corner, you'll quickly discover why it's called "America's Little Switzerland." Whether you're in town for a weekend event, just dropping in to do a little shopping, or because the Spotted Cow was calling your name — we hope you enjoy your time in New Glarus! Check out the links below to start planning your trip.

Plan Your New Glarus Getaway

  • Shop

    New Glarus is full of wonderful shops with something for everyone. Take a look at the list linked below and plan your shopping route!

    SHOP NEW GLARUS 

  • Dine & Drink

    A full day of shopping requires plenty of fuel — make sure to check out the great restaurants New Glarus has to offer while you're in town!

    RESTAURANTS 

  • Events

    If you're looking to make the most of your getaway, come visit us during one of the many exciting events held throughout the year.

    UPCOMING EVENTS