America's Little Switzerland Awaits

Located just 30 minutes south of Madison, New Glarus is a small town full of big charm. With Swiss heritage and Alpine vibes around every corner, you'll quickly discover why it's called "America's Little Switzerland." Whether you're in town for a weekend event, just dropping in to do a little shopping, or because the Spotted Cow was calling your name — we hope you enjoy your time in New Glarus. Check out the links below to start planning your trip!

Photo: The Chalet Landhaus (New Glarus Chamber of Commerce)
  • Shop

    New Glarus is full of wonderful shops with something for everyone. Take a look at the list linked below and plan your shopping route!

    SHOP NEW GLARUS 
  • Dine & Drink

    A full day of shopping requires plenty of fuel — make sure to check out the great restaurants New Glarus has to offer while you're in town!

    RESTAURANTS 
  • Events

    If you're looking to make the most of your getaway, come visit us during one of the many exciting events held throughout the year.

    UPCOMING EVENTS 
New Glarus City Map

Click on the map to discover all New Glarus has to offer!